Commerce Visibility Platform: Catalog Optimization

A growing catalog brings growing maintenance work. Missing product details, inconsistent descriptions and potential duplicates can make it harder to prepare reliable listings for shopping channels. Commerce Visibility Platform helps you find these problems, prioritize improvements and keep track of what changes—all from one workspace.

Understand what needs attention

Connect your store to import and check your catalog. Get a clear breakdown of product-data issues, including incomplete descriptions, missing identifiers, image gaps and inconsistent attributes. Catalog readiness scores and prioritized recommendations help you decide where to start.

Fix issues while staying in control

Review supported fixes individually or in bulk before applying them. Choose whether to update supported fields directly in your store or save improvements only in the app for channel exports.

See the proposed changes before approving them, and use change history to track what happened.

Identify potential duplicate products, review the evidence and choose which product to keep. Unwanted duplicates can be disabled after approval rather than permanently deleted.

Prepare your catalog for more shopping channels

Connect Google Merchant Center to submit products and review the processing results available from Google. Prepare a product-discovery feed for ChatGPT, with merchant onboarding and approval handled separately. Meta and TikTok Ads catalog feeds are also available in beta.

Each channel has its own account requirements, eligibility rules and review process. Preparing or submitting a catalog does not guarantee that products will be approved or displayed.

Get help improving product content

Optional AI suggestions help you draft product-content improvements for review. You decide what to accept and where to apply it. AI features use credits, with availability and purchase options shown in the app.

Maintain quality as your catalog changes

Ongoing synchronization brings store changes into the app so you can reassess issues as products, prices and availability evolve. Readiness reports and change history help you distinguish between your original store data, improvements approved in the app and products submitted to a channel.

Spend less time checking products manually and build a repeatable process for keeping your catalog accurate, consistent and ready for distribution. Readiness scores measure technical product-data quality—not guaranteed visibility, traffic or sales.