Yes, it is totally possible to create similar web application for Ecwid. You can see the working live example here: http://www.afourcustom.ru/store/#ecw...
(site on russian).
In the provided example, the standard product image has been changed to the Flash-based web application, which allows to create different design for snickers. Once the desgin was created, customer should get special code, which identify current design and place it special field. Using default product options functionality
customer can choose size and enter additional requirements if needed.
You can improve this application behaviour and automatically transfer special design code in field.
If you need a professional help with this customization, I suggest you to contact our colleagues from Qualiteam. Please, send a message at firstname.lastname@example.org
with project description for quote.
Maria Nikiforova, Ecwid Team
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