You believe in your products and have an amazing story to tell (or at least you think you do). So how do you convince journalists to share your story or talk about your products? We all know that getting into the right news publication or mentioned by an influential reporter can propel your business by raising awareness for your brand, products or services — and all it costs is some time, energy, and a little bit of patience. But with thousands of other small businesses competing for attention from reporters, how do you break through?
Every day, tens of millions of people look for products in search engines such as Google, Yahoo and Bing. Competition is high when you consider that almost every business has a website competing for top positions of
You worked hard to setup your store, curate your products, build your brand, and share your story — but, gone are the days of if you build it, they will come. While it’s important to attract new customers as you start out, don’t make the mistake of prioritizing customer acquisition over customer retention. It can cost up to five times more to acquire new customers — the likelihood of a current customer buying is
If you’re looking for a new way to promote your online store and get more exposure for your brand, consider a
Using promotions and special offers are proven to increase sales with the University of Chicago reporting a 24 percent boost in performance. Whether your goal is to attract new customers, reward loyal customers, or clear inventory, rewarding your customers with special deals will generate the results you want. However, keep in mind that the incentives you offer must not undermine the value of your products.
Your blog not only helps to increase your store’s online visibility, but its the perfect outlet for you to share stories, connect with your customers, and establish trust and loyalty. Learn more about the benefits of blogging and how to get started quickly.
As a merchant, your products (and selling your products) are the key to your success. How you visually showcase them online can make all the difference in converting visitors into customers. If you’re just starting your business, buying expensive equipment or hiring a professional photographer may not be in your budget. So we’ve shared a few
Incorporating Pinterest into your marketing strategy is a smart move, especially when combined with the top tools to maximize the value of your marketing efforts. Utilizing Pinterest tools increases the success of your Pinterest campaign, while providing comprehensive insight to help manage your strategy more effectively.
It’s important to communicate with your customers, and potential customers, to develop a relationship and strengthen your customer base. It’s the simple things can make all of the difference in growing your leads and conversion to sales — here are few ways to boost your visibility on social media.
Creative content like videos, photos, and stories for your website and social media channels can be a great way to connect with customers in way that’s more personal and doesn’t require you to pay for costly ads. Here are five inspirational ways that Ecwid merchants have effectively used content to connect with their customers.