How to Turn Your Customers Into Brand Evangelists

Mar 25, 2015 by Aimee Millwood, Yotpo Content Writer
evangelist
Posted Mar 25, 2015 by Aimee Millwood, Yotpo Content Writer

You worked hard to setup your store, curate your products, build your brand, and share your story — but, gone are the days of “if you build it, they will come”. While it’s important to attract new customers as you start out, don’t make the mistake of prioritizing customer acquisition over customer retention. It can cost up to five times more to acquire new customers — the likelihood of a current customer buying is 60-70%, whereas for a potential new customer, the chances of purchasing are only 5-20%. This is why it’s important to give consumers a reason to come back and give them reasons to become your biggest fans.

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Reasons to Consider a Pop-Up Shop

Mar 18, 2015 by Kathy Bricaud, Ecwid Team
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Posted Mar 18, 2015 by Kathy Bricaud, Ecwid Team

If you’re looking for a new way to promote your online store and get more exposure for your brand, consider a pop-up shop. Unlike a permanent, physical storefront, a pop-up shop is temporary and gives you the flexibility to test the appeal of your products, meet consumers in-person, promote your brand, and have a new channel for selling that complements your online store.

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How to Maximize Sales Using Promotions and Special Offers

Mar 11, 2015 by Lina Vashurina, Ecwid Team
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Posted Mar 11, 2015 by Lina Vashurina, Ecwid Team

Using promotions and special offers are proven to increase sales with the University of Chicago reporting a 24 percent boost in performance. Whether your goal is to attract new customers, reward loyal customers, or clear inventory, rewarding your customers with special deals will generate the results you want. However, keep in mind that the incentives you offer must not undermine the value of your products.

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The Importance of a Blog and How to Start One for Your Store

Mar 6, 2015 by Kathy Bricaud, Ecwid Team
blog_ru+copy (1)
Posted Mar 6, 2015 by Kathy Bricaud, Ecwid Team

Your blog not only helps to increase your store’s online visibility, but its the perfect outlet for you to share stories, connect with your customers, and establish trust and loyalty. Learn more about the benefits of blogging and how to get started quickly.

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Simple Product Photography Tips to Beautifully Showcase on Your Store

Feb 19, 2015 by Lina Vashurina, Ecwid Team
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Posted Feb 19, 2015 by Lina Vashurina, Ecwid Team

As a merchant, your products (and selling your products) are the key to your success. How you visually showcase them online can make all the difference in converting visitors into customers. If you’re just starting your business, buying expensive equipment or hiring a professional photographer may not be in your budget. So we’ve shared a few e-commerce photography tips to help you take great pictures of your products with the equipment you have (even if you're shooting from your phone).

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Top Pinterest Tools to Boost Your Business

Feb 16, 2015 by Kathy Bricaud, Ecwid Team
blog_pinterest_tools
Posted Feb 16, 2015 by Kathy Bricaud, Ecwid Team

Incorporating Pinterest into your marketing strategy is a smart move, especially when combined with the top tools to maximize the value of your marketing efforts. Utilizing Pinterest tools increases the success of your Pinterest campaign, while providing comprehensive insight to help manage your strategy more effectively.

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How to Use Social Media to Promote Your Store

Feb 12, 2015 by Lina Vashurina, Ecwid Team
How+to+Use+Social+Media+to+Promote+Your+Store
Posted Feb 12, 2015 by Lina Vashurina, Ecwid Team

It’s important to communicate with your customers, and potential customers, to develop a relationship and strengthen your customer base. It’s the simple things can make all of the difference in growing your leads and conversion to sales — here are few ways to boost your visibility on social media.

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How to Use Content to Attract Customers to Your Store

Feb 11, 2015 by Lina Vashurina, Ecwid Team
How+to+Use+Content+to+Attract+Customers+to+Your+Store
Posted Feb 11, 2015 by Lina Vashurina, Ecwid Team

Creative content like videos, photos, and stories for your website and social media channels can be a great way to connect with customers in way that’s more personal and doesn’t require you to pay for costly ads. Here are five inspirational ways that Ecwid merchants have effectively used content to connect with their customers.

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How To Set Your Pricing Strategy

Feb 5, 2015 by Jesse Ness, Ecwid Team
pricing_tips_ru
Posted Feb 5, 2015 by Jesse Ness, Ecwid Team

You have a business idea that you believe in. The pieces are starting to come together, and you’re ready to kick things into gear with a virtual storefront. As you develop your online store, your pricing will be fairly fluid before it settles in the right place. Here’s a quick overview of the things every e-merchant should keep in mind.

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How to Add Google Analytics to Your Online Store

Jan 31, 2015 by Jeff Brandimarte
How to Add Google Analytics
Posted Jan 31, 2015 by Jeff Brandimarte

If you’re already using Google Analytics for your Ecwid storefront, then you know that it’s an important tool for understanding how your website generates traffic and what drives sales. If you don’t use the tool, then continue reading to learn about how your store can reap the benefits of setting up Google Analytics and connecting your Ecwid storefront.

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