📣 New Ecwid tools to grow your ecommerce business in 2024. Learn more →
Everything you need to sell online

Set up an online store in minutes to sell on a website, social media, or marketplaces.

How Reverse Logic Limited Sells On-the-Go

1 min read

Reverse Logic Limited takes “do-it-yourself” auto maintenance to a new level, by supplying specialty tools for high-end cars to customers all over the world. Owner Fredric Gwinn started his company in 2009 and primarily sells online and during regular exhibits at a number of car shows each year. Before discovering Ecwid in spring 2013, Fredric built his website using Adobe Muse, and added numerous PayPal buttons on his page for selling products. However, as he continued to add additional products, he found that his e-commerce “solution” became unmanageable. He needed an easier way to manage his inventory and sell online, and luckily found Ecwid — and hasn’t looked back since.

How to sell online
Tips from e-commerce experts for small business owners and aspiring entrepreneurs.
Please enter a valid email address

This past summer, Reverse Logic eagerly took the opportunity to participate in the Ecwid mobile app beta program. Using the “PayPal Here” card reader, Ecwid’s mobile-POS solution gave Fredric the perfect point-of-sale tool for him to take along to car shows — suddenly, he had a seamless way to sync his inventory at a pop-up store. No need for end-of-day reconciling of receipts. Everything Fredric needed was at his fingertips.

“With Ecwid, we were able to easily connect our inventory to our website without having to build an entirely new e-commerce system, and we now have an easy way to sell our products at car shows and sync tracking between online and offline sales,” said Fredric Gwinn. Way to go, Fredric!

Table of contents

Sell online

With Ecwid Ecommerce, you can easily sell anywhere, to anyone — across the internet and around the world.

About the author

Lina is a content creator at Ecwid. She writes to inspire and educate readers on all things commerce. She loves to travel and runs marathons.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Easy to use, affordable (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

Your ecommerce dreams start here

We use cookies or similar technologies to maintain security, enable user choice and improve our sites. We also set cookies for marketing purposes and to provide personalised content and advertising. You can reject all non-essential cookies by clicking “Reject all.”