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Limited beta preview of the new Ecwid design

Posted 1 April, 2012 by Qetzal. Posted in Ecwid News, New Releases

We’re constantly working on improving the look and feel of Ecwid stores. We strongly believe that a clean well designed customer interface directly impacts your sales. Having an awesome, fresh, usable design is a huge advantage over your competitors and directly leads to more sales.

After a lot of research, and several prototypes our designers have found a way to make Ecwid even more awesome.

While we are planning to release this new design in the future (no exact ETA yet), you can already preview it and take part in our Beta program. To participate please follow these easy steps:

  • Open your store
  • Change the URL in the browser’s address bar. Add the #experimental_design part to the end of the URL. If it already has the # symbol, remove everything after it and add “experimental_design“. So your URL should look like this: http://www.example.com/store.html#experimental_design
  • Refresh the page using this new URL and check the new Ecwid look. (The preview works for Windows and Mac users and for stores that are not embedded with iframes, like some sitebuilders (i.e. Wix )

You can check out the new design on our demo store: www.ecwid.com/demo-frontend.html#experimental_design

We have already tested this new design on small subset of users and received strong positive feedback. As one of our users said: “That is really great. New font is just gorgeous!“. Users also say that the new look is very impressive and fresh, so we are looking forward to releasing it to all Ecwid stores.

And lastly…
Happy April Fools’ Day! Don’t worry this is just a joke : -)


8 Comments

  1. #1 SSmeredith
    April 4, 2012 @ 8:33 pm

    Hi ECWID Team!!

    I'm all for more options and improvements but.... is this a mandatory font? For those Ecwid users with a more professional looking website, this is not a good font.

    I just wanted to comment on this..... and I'm sincerely hoping the font is just another option.

    Thanks!!

  2. #2 SSmeredith
    April 4, 2012 @ 8:34 pm

    OMG! I am such an idiot - and I'm 3 days late too!

    You got me so good. I was trying to be really polite but wanted to cry inside thinking of all work ahead of me to find a new cart provider :(

    • April 6, 2012 @ 8:20 pm

      SSmeredith:
      OMG!I am such an idiot - and I'm 3 days late too!

      You got me so good. I was trying to be really polite but wanted to cry inside thinking of all work ahead of me to find a new cart provider :(

      It is a joke, of course. We aren't planning yet to change the Ecwid default font to "Comic Sans" : -)

  3. #4 Java
    April 7, 2012 @ 3:51 pm

    Hi, Ecwid team increase the product picture size on mobile site because it is very small.

  4. #5 Derek Bess
    April 28, 2012 @ 1:51 pm

    what has changed? All I see is a font change here. I hope this doesn't screw up our current design. I've contracted our designer to take a look at this to make sure we will be okay. Nothing like spending additional dollars to make sure these updates don't screw up our current site.

    To be honest, I'm not sure why you guys are updating the design, we are finally getting customers to understanding our shopping cart functionality, and now you guys are changing stuff up again.

    Everytime you guys make an update we have to spend a minimal of a $100.00 for our designers to make sure things work. Would be nice if you guys sent us an email before hand to let us paying customers know what is coming down the pipeline as far as design changes are concerned.

    • May 8, 2012 @ 1:35 pm

      To be honest, I'm not sure why you guys are updating the design, we are finally getting customers to understanding our shopping cart functionality, and now you guys are changing stuff up again.

      Every app should evolve, if it wants to be competitive and better than its competitors. The world is changing fast, so an e-commerce app that isn't changing with it, will be outdated very soon.
      All our users want new features. More features that bring more sales. Each new feature adds something new to the storefront. Moreover one of the most important features that sales is your store's design and appearance. So it should be constantly improved too.

      But backward compatibility is very important for us. We understand that everyone would hate if his custom design is broken, just because we released a new feature. Upgrades should not break things. That's why our new features and design changes don't change anything after the upgrade. If a feature adds something new to the storefront, it is always disabled by default for all existing users. So a store owner can always enable it manually to check if it fits his custom design or not. We really think it is important.

      Everytime you guys make an update we have to spend a minimal of a $100.00 for our designers to make sure things work. Would be nice if you guys sent us an email before hand to let us paying customers know what is coming down the pipeline as far as design changes are concerned.

      Upgrades should not break things: i.e. if your store is automatically upgrades, it should look exactly the same as before. Our QA team pays a lot of attention to this. If you know any examples when it wasn't like this, I would love to know about them, so we could improve the process.

      • #7 Derek Bess
        May 9, 2012 @ 8:15 am

        Qetzal,

        what in the hell are you talking about Qetzal? Are you a business owner with an ecommerce website? I didn't think so, when you are, I might listen to what you have to say, until then, we're not interested in your uneducated advice. You are not a business owner, you don't have overhead, you don't pay taxes on employees and make sure they are able to provide for their families.

  5. #8 hoosker
    May 2, 2012 @ 11:18 pm

    So, after working on my site...recovering from a Hack, I get back to some ecwid and find this blog...believe it or not I followed your instructions word for word and startled everyone in the office when I "WTH"'d out loud, believing my site store was going to Comic sans.

    Well played ecwid...well played.

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