USA Today, the most popular newspaper in US, has published an article about Ecwid, Facebook commerce and Ecwid merchant Apricot Lane Peoria.
Facebook commerce can be great for businesses such as the Apricot Lane franchise Jena Green runs with her mother, Renee Dixon, in Peoria, Ill. The boutique makes up to half of its overall sales of women’s clothing, shoes and accessories on Facebook, says Green. She engages the more than 19,000 customers who have “Liked” her store by posting pictures of new arrivals, promotions and answers to customer inquiries throughout the day.
She says customers favor Facebook shopping because they’re already checking the page for pictures of the new items anyway. If they see something they want, “It’s just easier for them to click ’shop,’” Green says.
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