In this digital age, linear funnels are woefully outdated. Your customers aren’t moving from Awareness to Decision stage. Instead, they are undertaking a complete journey with stops and detours in between. We call this the Buyer’s Journey, and understanding it will give you radical insight into your customers. In this post, we’ll learn how to map the Buyer’s Journey, and create content for each stage in this journey.
In business, it’s no secret that consumers prefer to buy from companies that leave good first impression on them. Such positive first impression is simply the result of showing your customers that you care about them, and that you’re willing to give them the personal attention they deserve. If your goal is to make more sales, then you must develop a relationship of loyalty and trust with each one of your newly acquired customers. In this post, I will show you exactly I did this at my Ecwid store Kartis.co.il and how you will be able to automate this process too, in your own business.
More often than not, people create a website before setting up their online store. This is understandable, considering the website is the card of any business, and adding an online store can be an afterthought. However, it doesn’t have to be an afterthought any longer — Ecwid’s revolutionary technology enables anyone to add a full featured online store to their existing website in minutes.
Unless you’ve been living under a rock, you’ve heard of Instagram. More than 70 million photos and videos are shared each day, and last count, the Instagram community grew to more than 300 million Instagrammers globally! Maybe you’re already an Instagram pro, or perhaps it’s not right for you or your store at the moment. But, whatever your position on it, there are compelling reasons for you to consider creating an Instagram account for your store if you haven’t, especially if you have a product line with global appeal since than 70% of the Instagram community members are outside the US, with the most rapid growth happening in Europe, Brazil and Russia. Here are a few tips to get you started and ideas to help inspire you!
One of the hottest new ways for marketers to reach out to their audience is to use automation tools that will handle communication with each customer as they move through the life cycle of engagement with the product. This is something that really depends on the company having a big Web presence, but it can help free up a lot of time for people who would otherwise be manually sending out emails and messages.
Swami’s Cycling Club, based in San Diego needed a way to sell gear to outfit its members, as well as fundraise for
The way that your product arrives at your customer’s door is not someone else’s
If you’ve surfed the web at all in the last five years, you have probably seen the word Bitcoin floating around more and more. But like most people (virtually everyone, in fact) you’re not entirely clear on what it is, or how it can be used in business. Find out in this post.
If you weren’t already convinced that you need to have a
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