What is the Buyer’s Journey and Why Should You Care?

Jul 2, 2015 by Lina Vashurina, Ecwid Team
buyers_journey
Posted Jul 2, 2015 by Lina Vashurina, Ecwid Team

In this digital age, linear funnels are woefully outdated. Your customers aren’t moving from “Awareness” to “Decision” stage. Instead, they are undertaking a complete journey with stops and detours in between. We call this the Buyer’s Journey, and understanding it will give you radical insight into your customers. In this post, we’ll learn how to map the Buyer’s Journey, and create content for each stage in this journey.

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How to Get More Sales With a Simple Welcome Email and a Free Ecwid App

Jul 1, 2015 by Gal Tesler, founder of Kartis.co.il
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Posted Jul 1, 2015 by Gal Tesler, founder of Kartis.co.il

In business, it’s no secret that consumers prefer to buy from companies that leave good first impression on them. Such positive first impression is simply the result of showing your customers that you care about them, and that you’re willing to give them the personal attention they deserve. If your goal is to make more sales, then you must develop a relationship of loyalty and trust with each one of your newly acquired customers. In this post, I will show you exactly I did this at my Ecwid store Kartis.co.il and how you will be able to automate this process too, in your own business.

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How to add an online store to your existing website

Jun 25, 2015 by Jesse Ness, Ecwid Team
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Posted Jun 25, 2015 by Jesse Ness, Ecwid Team

More often than not, people create a website before setting up their online store. This is understandable, considering the website is the card of any business, and adding an online store can be an afterthought. However, it doesn’t have to be an afterthought any longer — Ecwid’s revolutionary technology enables anyone to add a full featured online store to their existing website in minutes.

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7 Ways to Use Instagram to Promote Your Store

Jun 18, 2015 by Lina Vashurina, Ecwid Team
instagram
Posted Jun 18, 2015 by Lina Vashurina, Ecwid Team

Unless you’ve been living under a rock, you’ve heard of Instagram. More than 70 million photos and videos are shared each day, and last count, the Instagram community grew to more than 300 million Instagrammers globally! Maybe you’re already an Instagram pro, or perhaps it’s not right for you or your store at the moment. But, whatever your position on it, there are compelling reasons for you to consider creating an Instagram account for your store if you haven’t, especially if you have a product line with global appeal since than 70% of the Instagram community members are outside the US, with the most rapid growth happening in Europe, Brazil and Russia. Here are a few tips to get you started and ideas to help inspire you!

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How to Use Automated Marketing Tools and Data Analytics for Your Store

Jun 9, 2015 by Brigg Patten
marketingtools
Posted Jun 9, 2015 by Brigg Patten

One of the hottest new ways for marketers to reach out to their audience is to use automation tools that will handle communication with each customer as they move through the life cycle of engagement with the product. This is something that really depends on the company having a big Web presence, but it can help free up a lot of time for people who would otherwise be manually sending out emails and messages.

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How One Volunteer-Driven Organization Uses E-Commerce for its Member Site

Jun 3, 2015 by Kathy Bricaud, Ecwid Team
swamis_cycling
Posted Jun 3, 2015 by Kathy Bricaud, Ecwid Team

Swami’s Cycling Club, based in San Diego needed a way to sell gear to outfit its members, as well as fundraise for up-and-coming cyclists competing in national and international events. Before Bryon Black, a long-time Swami’s member and volunteer, discovered Ecwid, selling gear was a manual process of in-person transactions at member events that would take hours to reconcile inventory.

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The Last Piece of the eCommerce Puzzle: Shipping and Fulfillment

Jun 1, 2015 by Lina Vashurina, Ecwid Team
shipping_time
Posted Jun 1, 2015 by Lina Vashurina, Ecwid Team

The way that your product arrives at your customer’s door is not someone else’s job- not entirely, anyway. It is a natural extension of your business. This is a common make-or-break issue for business owners, and it can have the same impact on customer loyalty as the quality of your product itself. Think of packaging and shipping as a part of the product that you sell, rather than a necessary evil in your to-do list.

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The Case for Coin: Bitcoin Pros and Cons

May 29, 2015 by Erik Robie, Guest Blogger
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Posted May 29, 2015 by Erik Robie, Guest Blogger

If you’ve surfed the web at all in the last five years, you have probably seen the word Bitcoin floating around more and more. But like most people (virtually everyone, in fact) you’re not entirely clear on what it is, or how it can be used in business. Find out in this post.

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Why You Should Care About Having a Mobile-Friendly Store

May 27, 2015 by Jesse Ness, Ecwid Team
Mobile_Commerce_en
Posted May 27, 2015 by Jesse Ness, Ecwid Team

If you weren’t already convinced that you need to have a mobile-friendly storefront, then check out our stats. Using data from all Ecwid stores we analyzed the growing number of consumers who shop from their mobile devices with our small business merchants: in the last three quarters, orders placed through a mobile device has steadily grown from 25% in Q3 2014, 26% in Q4 2014, to 27% in Q1 2015 -- and it’s only expected to rise as more and more people around the world acquire access to smartphones and tablets and use them to purchase items online.

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Complementing Your Brick-and-Mortar Business with E-Commerce

May 22, 2015 by Kathy Bricaud, Ecwid Team
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Posted May 22, 2015 by Kathy Bricaud, Ecwid Team

There’s nothing new about brick-and-mortar stores adding e-commerce as a sales channel. But, when you’re a busy, small business who has experienced great success as a traditional brick-and-mortar within a local community, it’s hard to find the time or reason for adding e-commerce. In the case of Adams Fairacre Farms, a family-owned business that began in the 1900s and today has four brick-and-mortar store locations in the Hudson Valley, the time finally came.

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